Marketing Operations Manager, Strategy & Operations

EyeSouth Partners is a leading physician-founded eye care organization building a premier network of clinical excellence across the nation. Based in Atlanta, we partner with respected eye care physicians to expand access to high-quality medical and surgical specialty services across 14 states.

Our 70+ affiliated practices and 400+ doctors deliver care at 280+ clinic locations and 26 ambulatory surgery centers —and we're growing. We invest in our practices with capital, operational expertise, and strategic resources so physicians and their teams can focus on what matters most: exceptional patient care and clinical outcomes.

We're looking for talented professionals who share our commitment to physician partnership, clinical quality, and patient-first care.

We are actively recruiting for a Marketing Manager, Strategy & Operations] to join our growing team at EyesouthPartners.

If you wish to join a growing team with favorable benefits and perks, while contributing to a best-in-class organization, please apply with your resume

Responsible for developing and executing comprehensive marketing strategiestailored to the unique needs of affiliate practices within EyeSouth. This roleinvolves close collaboration with the broadermarketing team and affiliateleadership to ensure the effective implementation of marketing plans that drivegrowth and align with organizational objectives. Reporting directly to the VP ofMarketing, the Marketing Manager, Strategy & Operations plays a pivotal role inenhancing brand visibility, patient engagement, and revenue generation across the assigned region.

ESSENTIAL DUTIES
• Affiliate Analysis: Regularly monitor patient and service line volume,
Google My Business (GMB) ratings and reviews, marketing attribution,
provider capacity and operational support across all EyeSouth affiliates,
identifying those in need of targeted marketing support. Analyze local
demographic data, such as median household income, population density,
ethnic distribution, age demographics, patient heat maps and drive times,
to inform strategic decisions.
• Affiliate Support: The Marketing Manager, Strategy & Operations will focus
on providing support to the top 30-50% of underperforming affiliates,
rather than being assigned to a specific region or affiliate.
• Patient Experience Optimization: Evaluate timely follow-up and execution
of lead generation and patient service recovery.
• Marketing Training & Compliance: Develop and implement marketing
strategies, including the creation of training materials and staff training
programs, to ensure the effective use of marketing tools and technologies.
• Campaign Strategy & Execution: In partnership with the PA, strategize,
develop, and launch specific marketing campaigns that address the unique
needs of each affiliate, utilizing a multi-channel approach relevant to the
affiliates trade area i.e.:
    o Digital Marketing: Online presence, including SEO, Google Ads
   (PPC & Remarketing campaigns), and social media strategies.
    o Media Relations: Press releases, billboards, and TV/radio ads.
    o Website Management: Content and landing page development, as
    well as new website builds for newly affiliated practices.
    o Print Advertising: Magazine, newspaper, local print, and direct
    mail.
    o Events & Sponsorships: Local community sponsorships and events
    for affiliate outreach and brand promotion.
    o Collateral & Promo Items: Print collateral, temporary signage,
    promotional items, and gifts.
• Cross-Team Coordination: Collaborate with corporate teams, center-level
teams, and third-party vendors to ensure seamless execution of marketing
initiatives. Facilitate clear communication across all departments and
external partners.
• Collaboration with Affiliates: Work closely with affiliate practices to
identify their marketing needs, ensuring that solutions are customized to
their unique market circumstances. Travel to affiliates as needed
throughout the year to strengthen relationships and assess the
effectiveness of ongoing campaigns.
• Onboarding & Product Marketing: Oversee the marketing efforts related
to onboarding new doctors and the introduction of new services or
products, ensuring each is adequately supported to meet growth targets.
• Monthly & Quarterly Touchpoints: Conduct regular check-ins with affiliate
practices, with the frequency varying based on affiliate need and
performance, to review performance metrics, discuss ongoing marketing
initiatives, and address any emerging needs or challenges. These
touchpoints will include detailed analysis of patient and service line
volumes, marketing campaign effectiveness, and operational support
requirements. Collaborate with affiliate leadership to adjust strategies as
needed, ensuring alignment with organizational goals and continuous
improvement in marketing outcomes.
• Integrations/Migrations/Rebrands: Collaborate with cross-functional
teams to execute all marketing tasks for DeNovo and newly acquired
ophthalmology practices, integrating them into our existing workflows,
tools, and technologies. Ensure seamless connectivity and minimal
disruption to operations. Lead rebranding initiatives, including the
development and implementation of new marketing materials. Coordinate
with internal and external stakeholders to ensure consistent and cohesive brand messaging. 

QUALIFICATIONS/REQUIREMENTS
• Proven experience in marketing strategy and campaign execution, ideally
in healthcare or a similar field.
• Strong ability to analyze and interpret demographic and business data to
inform strategic decisions.
• Expertise in digital marketing, including SEO, Google Ads, and social media
management.
• Excellent communication and relationship-building skills, with a
demonstrated ability to work across teams and departments.
• Willingness to travel as needed to support affiliate practices and monitor
the success of marketing initiatives.
• Strong understanding of multi-channel marketing, including digital, print,
and in-person outreach.
• Strategic and innovative thinking for developing and implementing
marketing strategies
• Skilled in managing multiple projects within budget and deadlines
• Strong written and verbal communication skills
• Ability to analyze data and make data-driven decisions
• Ability to adapt to changing market conditions and trends.
• 3+ years Sales/Marketing or other customer-facing experience.
• Experience in the healthcare industry required, ophthalmology preferred.
• Experience working within a Private Equity firm preferred.
• Bachelor’s degree in Marketing or equivalent related working experience required. 

We offer a competitive benefits package to our employees:

• Medical
• Dental
• Vision
• 401k w/ Match
• HSA/FSA
• Telemedicine
• Generous PTO Package

We also offer the following benefits for FREE:

• Employee Discounts and Perks
• Employee Assistance Program
• Group Life/AD&D
• Short Term Disability Insurance
• Long Term Disability Insurance

EyeSouth Partners is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.